This years' key themes include:

• Incorporating Your Expense Tracking Strategy into a Competitive Sales Model
• Evolving the Sales Force Structure from Mass Army to Specialty
• Determining the Appropriate Size and Structure for Your Effective Sales Force
• Developing New Approaches to Teaching Old Curriculum to Improve Knowledge Acquisition
• Examining the ROI of Closed Loop Marketing
• Collaborating with Marketing to Deliver a Surround Sound v. Scrambled Noise Messaging
• Motivating Productivity with a Fair Incentives Plan
• Providing Actionable Data to Deliver Efficient Reponses to Customer Concerns
• NEW ADDITION BY POPULAR DEMAND: Physician’s Panel: Taking a Walk in The Shoes of Your Customer to Isolate the Most Appealing Features of a Sales Value Proposition